I didn't start out as a business owner, I actually started my career as a registered nurse. During that time I lived and traveled with my family in a renovated school bus across the US and then settled on the east coast to build an off-grid homestead.

Before long, it became clear that needed a way to make money from home. It was during the building of my homestead and homeschooling my kids that my online business was born in 2019.

I started as a decluttering coach and ran various courses and a coaching program. In learning all the things about running a business online, people started asking me for help with the tech and design side of things. I then became a tech and systems expert, helping women design the backend systems of their businesses. Then I dove into social media marketing and management, with a focus on Instagram, helping business owners create content and generating leads via social media.

And that's how I ended up here, helping entrepreneurs selling digital products grow their businesses through Instagram with easy-to-use software tools that make content creation and lead generation a breeze.

Whether you’re just getting started or looking to level up, I’m here to make it feel effortless - because running your business shouldn’t feel like a full-time content hustle.
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